MAXAM at Budpragres 2013
Nortire exhibits Maxam tyres, 10-13 September 2013 in Belarus
Minsk, September 13th, 2013
Budpragres is an annual exhibition, taking place at Minsk in the Republic of Belarus. Held with the support of the Ministry of Architecture and Construction, it is the largest and most prestigious event concerned with the building and construction industries in Belarus, dedicated to equipment, machinery and tools for the construction industry.

The 2013 exhibition was the 21st to be held and MAXAM Tire was one of the 300 exhibitors, showing 10 of its range of tyres. The company was represented by Martynas Jankauskis, director of Nortire UAB, of Lithuania; the company that handles MAXAM tyres in the area.

More than 28,000 visitors attended over the four days of the show, with most coming from Belarus itself, the Baltic States and countries in the CIS. Anne-Gaëlle Halter, MAXAM Tire's Marketing Coordinator, explained that having a physical presence at such exhibitions was an important part of MAXAM's marketing strategy, saying: "When it comes to communications, MAXAM embraces the latest technology and we are extremely active on Facebook, Twitter, YouTube and other social media, as well as through our multi-lingual website. However, sometimes there is no substitute for seeing and handling the tyres – it makes it easier for potential customers to see for themselves the quality of our design and manufacture."

Ian Thomas, MAXAM's CEO, agreed. He said: "This is why MAXAM exhibits at specialist events such as Budpragres all over the world; recently we showing tyres at exhibitions in Australia and Beijing and next year we will be at Conexpo in Las Vegas and the Reifen show in Essen, among others."


The tyres on show at Budpragres were:

- 18.4-26 MS903
- 405/70-20 MS909
- 14.00R24 MSV01
- 10.00-20 MS908
- 12.5/80-18 MS901
- 12-16.5 MS906
- 28X9-15 MS701
- 28X9-15 MS801
- 26.5R25 L5 MS501
- 20.5R25 L3 MS300
Budpragres is an annual exhibition, taking place at Minsk in the Republic of Belarus. Held with the support of the Ministry of Architecture and Construction, it is the largest and most prestigious event concerned with the building and construction industries in Belarus, dedicated to equipment, machinery and tools for the construction industry.

The 2013 exhibition was the 21st to be held and MAXAM Tire was one of the 300 exhibitors, showing 10 of its range of tyres. The company was represented by Martynas Jankauskis, director of Nortire UAB, of Lithuania; the company that handles MAXAM tyres in the area.

More than 28,000 visitors attended over the four days of the show, with most coming from Belarus itself, the Baltic States and countries in the CIS. Anne-Gaëlle Halter, MAXAM Tire's Marketing Coordinator, explained that having a physical presence at such exhibitions was an important part of MAXAM's marketing strategy, saying: "When it comes to communications, MAXAM embraces the latest technology and we are extremely active on Facebook, Twitter, YouTube and other social media, as well as through our multi-lingual website. However, sometimes there is no substitute for seeing and handling the tyres – it makes it easier for potential customers to see for themselves the quality of our design and manufacture."

Ian Thomas, MAXAM's CEO, agreed. He said: "This is why MAXAM exhibits at specialist events such as Budpragres all over the world; recently we showing tyres at exhibitions in Australia and Beijing and next year we will be at Conexpo in Las Vegas and the Reifen show in Essen, among others."


The tyres on show at Budpragres were:

- 18.4-26 MS903
- 405/70-20 MS909
- 14.00R24 MSV01
- 10.00-20 MS908
- 12.5/80-18 MS901
- 12-16.5 MS906
- 28X9-15 MS701
- 28X9-15 MS801
- 26.5R25 L5 MS501
- 20.5R25 L3 MS300