MAXAM Tyres - The Best of Both Worlds
P.T. Stamford Tyres Distributor Indonesia is the exclusive distributor for MAXAM tyres in the Asia/Pacific region and the two companies exhibited at the recent Balikpapan Expo - the annual exhibition devoted to the mining, oil and gas industries.
Kalimantan, June 22nd, 2013
Representatives for Stamford tyres at the show included Mr. Wee Kok Wah, Stamford's President, and local managers Mr. Erwin Chua and Mr. Conwil Soh, while MAXAM TIRE was represented by CEO Ian Thomas and operations Manager Federico Fiorini.


Speaking after the expo, Ian Thomas said: "The show was very well attended and we had a lot of interest shown in our range of tyres, which Stamford has been successfully marketing for the past two years."


MAXAM is a niche tyre manufacturer, specialising in tyres for the construction and mining industries since the mid-1950s and, with its HQ in Luxembourg and a dedicated manufacturing facility in China, the company has the best of both worlds; European design and technical experience and a cost-effective manufacturing base. Although cost-effective, the manufacturing process majors on quality, from inspection and testing of the top quality raw materials through each stage of the tyre manufacture, through to inspection and testing of the finished product. Personnel from Europe are based on site and the factory is equipped with modern, state-of-the-art technology and machinery.


The reason for this commitment to quality is very simple - often MAXAM tyres are working on machines in out-of-the way locations (sometimes deep underground in mines) and in difficult, off the road conditions, so reliability is of paramount importance. Should a machine stop working through a faulty tyre, the cost of downtime and the inconvenience of replacing the tyre are both considerable. By utilising only the best materials and applying stringent quality control parameters from start to finish, MAXAM tries to manufacture products of the highest quality, which will perform well and give an excellent return for the customer in terms of cost per hour.


Diverse range


Although the MAXAM range was described earlier as 'niche', the individual products are surprisingly diverse, with many designed for specific applications. Two examples of this are the MAXAM MineXtra, which, as the name suggests, was developed specifically for working in mines and has a rugged construction and an extra-deep tread, with a cut-resistant compound, and the recently-introduced all steel radial OTR tyre, the MAXAM MS405, aimed at the articulated dump truck (ADT) market.


The MS405 was developed by MAXAM engineers in Luxembourg and underwent lengthy field trials before being released on the market. When adding new tyres to the product range, MAXAM is driven by demand from its customers and feedback from its global network of distributors. This network is one of MAXAM's greatest assets - with customers all over the world, it would be impossible to service them all from Europe, so MAXAM seeks to form trading partnerships with companies that are acknowledged experts - ideally the best in class - in the area of OTR/mining/construction tyres and who are established in their home markets, as is the case with P.T. Stamford Tyres Distributor Indonesia. By utilising this strategy, the customer has access to tyre expertise and expert, on-the-spot after-sales service and maintenance.


In fact, this commitment to service begins even before the tyre is delivered, as MAXAM technical personnel will often visit a prospective customer's site in order to obtain first-hand knowledge of the terrain and working conditions and to find out exactly what is required of the vehicle (and thus the tyre) in terms of output and performance. This knowledge allows MAXAM to specify a tyre with the ideal compound and tread pattern for the application - factors which can have a significant effect on output and reliability.


Explained Ian Thomas: "At MAXAM we pride ourselves on not only offering a top quality product, which we benchmark against the world's leading brands, but also, through our distributor partners, offering the very best in service. It is a three-way partnership between us as manufacturers, the distributor and the end user."


Exciting times


These are exciting times for MAXAM TIRE, with a planned programme of company expansion and additions to the product range. As well as adding technical and commercial specialists to the workforce in the Luxembourg HQ, MAXAM will be opening a new production facility in Vietnam within the next few months. Like the existing factory in China, it will utilise the latest tyre manufacturing machinery, top quality raw materials and MAXAM's rigorous quality regime.


It is anticipated that the new plant will produce its first tyres for testing before the end of the year, but that is only the beginning of the story, as the tyres produced will be subjected to a thorough series of tests and examinations. Only when MAXAM's engineers are convinced that the factory can consistently produce high quality, top performing tyres worthy of bearing the MAXAM name, will they be allowed on to the market.


On the product front, MAXAM has recently introduced ranges of industrial and construction tyres for applications such as skid steer, backhoes and forklifts, plus there are some exciting innovations in the pipeline. At the forthcoming Aimex mining show in Sydney (August 20 - 23) exhibits on the MAXAM stand will include, for the first time ever, an example from the company's new range of giant, radial OTR tyres, for rims up to 57" in diameter. This marks a radical, new direction for MAXAM and will consolidate the company's reputation as one of the major players in the field of quality, reliable tyres for mining and other OTR applications.
Representatives for Stamford tyres at the show included Mr. Wee Kok Wah, Stamford's President, and local managers Mr. Erwin Chua and Mr. Conwil Soh, while MAXAM TIRE was represented by CEO Ian Thomas and operations Manager Federico Fiorini.


Speaking after the expo, Ian Thomas said: "The show was very well attended and we had a lot of interest shown in our range of tyres, which Stamford has been successfully marketing for the past two years."


MAXAM is a niche tyre manufacturer, specialising in tyres for the construction and mining industries since the mid-1950s and, with its HQ in Luxembourg and a dedicated manufacturing facility in China, the company has the best of both worlds; European design and technical experience and a cost-effective manufacturing base. Although cost-effective, the manufacturing process majors on quality, from inspection and testing of the top quality raw materials through each stage of the tyre manufacture, through to inspection and testing of the finished product. Personnel from Europe are based on site and the factory is equipped with modern, state-of-the-art technology and machinery.


The reason for this commitment to quality is very simple - often MAXAM tyres are working on machines in out-of-the way locations (sometimes deep underground in mines) and in difficult, off the road conditions, so reliability is of paramount importance. Should a machine stop working through a faulty tyre, the cost of downtime and the inconvenience of replacing the tyre are both considerable. By utilising only the best materials and applying stringent quality control parameters from start to finish, MAXAM tries to manufacture products of the highest quality, which will perform well and give an excellent return for the customer in terms of cost per hour.


Diverse range


Although the MAXAM range was described earlier as 'niche', the individual products are surprisingly diverse, with many designed for specific applications. Two examples of this are the MAXAM MineXtra, which, as the name suggests, was developed specifically for working in mines and has a rugged construction and an extra-deep tread, with a cut-resistant compound, and the recently-introduced all steel radial OTR tyre, the MAXAM MS405, aimed at the articulated dump truck (ADT) market.


The MS405 was developed by MAXAM engineers in Luxembourg and underwent lengthy field trials before being released on the market. When adding new tyres to the product range, MAXAM is driven by demand from its customers and feedback from its global network of distributors. This network is one of MAXAM's greatest assets - with customers all over the world, it would be impossible to service them all from Europe, so MAXAM seeks to form trading partnerships with companies that are acknowledged experts - ideally the best in class - in the area of OTR/mining/construction tyres and who are established in their home markets, as is the case with P.T. Stamford Tyres Distributor Indonesia. By utilising this strategy, the customer has access to tyre expertise and expert, on-the-spot after-sales service and maintenance.


In fact, this commitment to service begins even before the tyre is delivered, as MAXAM technical personnel will often visit a prospective customer's site in order to obtain first-hand knowledge of the terrain and working conditions and to find out exactly what is required of the vehicle (and thus the tyre) in terms of output and performance. This knowledge allows MAXAM to specify a tyre with the ideal compound and tread pattern for the application - factors which can have a significant effect on output and reliability.


Explained Ian Thomas: "At MAXAM we pride ourselves on not only offering a top quality product, which we benchmark against the world's leading brands, but also, through our distributor partners, offering the very best in service. It is a three-way partnership between us as manufacturers, the distributor and the end user."


Exciting times


These are exciting times for MAXAM TIRE, with a planned programme of company expansion and additions to the product range. As well as adding technical and commercial specialists to the workforce in the Luxembourg HQ, MAXAM will be opening a new production facility in Vietnam within the next few months. Like the existing factory in China, it will utilise the latest tyre manufacturing machinery, top quality raw materials and MAXAM's rigorous quality regime.


It is anticipated that the new plant will produce its first tyres for testing before the end of the year, but that is only the beginning of the story, as the tyres produced will be subjected to a thorough series of tests and examinations. Only when MAXAM's engineers are convinced that the factory can consistently produce high quality, top performing tyres worthy of bearing the MAXAM name, will they be allowed on to the market.


On the product front, MAXAM has recently introduced ranges of industrial and construction tyres for applications such as skid steer, backhoes and forklifts, plus there are some exciting innovations in the pipeline. At the forthcoming Aimex mining show in Sydney (August 20 - 23) exhibits on the MAXAM stand will include, for the first time ever, an example from the company's new range of giant, radial OTR tyres, for rims up to 57" in diameter. This marks a radical, new direction for MAXAM and will consolidate the company's reputation as one of the major players in the field of quality, reliable tyres for mining and other OTR applications.