MAXAM TIRE MAKES AN IMPACT AT BAUMA CHINA 2020
The Shanghai New International Expo Center was bustling with activity when it played host to the biennial International Trade Fair for Construction Machinery, Building Material Machines, Mining Machines and Construction Vehicles (Bauma China) on November 24, 2020. As one of the world’s leading expos for the construction and mining machinery industries, Bauma China gathered 3,350 exhibitors and over 220,000 visitors. Sailun’s specialty tire brand- MAXAM unveiled a dozen products at the expo, attracting the attention of many visitors.
Since its establishment, MAXAM has been committed to R&D and production of specialty tires to provide users with customized solutions in meeting the market’s diverse needs. The global R&D team and National Engineering Research Center for Rubber and Tire offer software and hardware support to upgrade the products. Using world-class production and monitoring equipment as well as advanced quality control technology, MAXAM’s R&D team adheres to strict quality assurance standards to manufacture high quality products.
MAXAM’s excellent product performance and efficient service network have gained widespread attention and recognition in the market. The company has provided supporting services for many of the world’s equipment manufacturers. Its extensive range of products can be used for multiple applications such as large mining dump trucks, construction, agricultural and forestry machineries. MAXAM Tire is also a supplier for Caterpillar ® – one of the world’s largest special equipment manufacturers, as well as China’s heavy machinery manufacturers such as XCMG Group, Sany Heavy Industry and Beizhong Group. In its partnership and fitment with Caterpillar, MAXAM Tire has earned the achievements of “zero defect in product quality” and “zero delay in delivery”.
Among the dozen bestselling products displayed at the expo were the MS302, the MS405 and theMS503 tires fitted for Caterpillar machinery, as well as the MS306 tires for XCMG. These specialty products are the perfect solutions for off-highway conditions that require high levels of abrasion resistance, cut and puncture resistance, stability and traction. With its unique tread pattern design and customized tread formula, MAXAM’s specialty tires can adapt to harsh road conditions, improve driving safety and handling, while extending the tire’s service life to meet the needs of different users.
As the largest tire exhibitors at the trade fair, the 40.00R57 MS403 attracted the attention of many visitors who stopped to snap photos of its exquisite tread pattern design.
MAXAM Tire has never slowed down its pace in developing new products and constantly improves its products in response to the ever-changing market. The company’s 53/80R63 MS403, which is the largest tire size made in the world, have been successfully fitted on a mining truck at Shenhua Group’s Heidaigou open pit coal mine in Inner Mongolia. The giant tires can not only be used in the most demanding mining environments, but also has maximum tire life with the ability to cope with the harshest road conditions. With its safety performance and efficiency, these giant mining tires will become the first choice of major mining companies around the world.
MAXAM’s strong growth and innovative product design have also prompted members of the press to conduct interviews on Sailun’s development, strategic planning and brand building, subsequently boosting awareness of the MAXAM brand. With its strong product lineup, technological achievements and international brand image, MAXAM Tire has gained popularity and influence at Bauma China. The company will expand its sales channels and further increase the market share of products through OE customers and the Group’s global customers.
The global construction machinery industry has a long road ahead even though the four-day exhibition has concluded. As an important part of the construction machinery industry, MAXAM Tire will continue to innovate and develop a diverse range of products to meet the market’s demand, providing quality support and services for more machinery and equipment manufacturers. Gaining more global recognitions, MAXAM Tire also aims to further growth in China’s construction machinery industry.
